Giving Pilates MatWork courses has, usually, the more of an advantage.
First, the direct purpose, to provide a new method, funny, "fashionable" and so satisfy the curiosity of the customer without the need for investment.
After this stage there has been a twofold phenomenon:
the customer feel the first benefits of the method, it builds loyalty and often asks to access personalized courses to improve the results
and at the same time the Center Manager who, not knowing the Pilates method was somewhat skeptical about the economic results of the experiment, is getting convinced and not only increases these courses, but also finds room to create a Pilates personal training program with equipments.
This evolution follows the general trend of the modern fitness world that is persuading more and more of the validity of the personal training programs.
The objective of the medium-high level customer, as the Pilates customer certainly is, pertains to entertainment and socializing, but certainly also, by demanding customers, to personalized treatment that will lead to tangible results of well-being and beauty.
We have seen many managers satisfied of the commercial success of these initiatives and pleased to have found another way to meet interesting and demanding clients.